Bus Usage in Decline?

In the following article in the Birmingham Mail, it has been interesting to read about the decline in bus usage in the West Midlands.

The bus is probably the easiest form of public transport that people can get. To me, it is the least entry to barrier form of public transport making it a viable solution for all to use.

So how do we increase passenger numbers?

The announcement of £5bn set aside for public transport is fantastic, however, if we don’t use the right insights, we could end up using the funds on well-intentioned, but ineffective solutions. The bus companies around this region have done particularly well at introducing new buses with WiFi, charging points and leather seats. All of this is great, but if passengers are stuck in traffic, all of these great additions begin to erode.

So we have to tackle congestion. How? The industry has an abundance of data, but there needs to be closer collaboration between the local authorities and the operators to actively tackle congestion, ease of access, route efficiencies, amongst many more opportunities with the goldmine of abundant data.

This is what the team here at uTrack is doing. We have been helping operators and authorities across Europe and North America for over 10 years, to unleash the insights within the data, providing a “single source of truth” that paints a true picture of what is happening on the network. Together, we believe we can make public transport amazing.

Find out more about the products that have been used for over a decade across Europe and North America –

Related Solutions: Bus & CoachEmployee App


Written by Andy Coulson

February 17, 2020

Related Articles

Sign in with Apple

Sign in with Apple

Today Sign in with Apple is available on our Employee App. Apple Sign in joins Google and Facebook as an option for registering. With the introduction of Apple Sign in, we further enhance the onboarding experience for users. The Employee App...

Mental Health at uTrack

Mental Health at uTrack

At uTrack, we pride ourselves on our core values. We asked ourselves which ones could we focus on to help us get through the past few months. Two of them stood out, and we will explain why. Adapt to Grow – Yes, face to face always feels...

What facemasks works best?

What facemasks works best?

With facemasks now being compulsory on public transport in the UK the question you may find asking yourself is what facemask I should buy. That is a very good questions especially if you are like me and many people who have do not really know...

Please subscribe to our newsletter and find out more about what we do.

Share This